In 2016, the rapper Desiigner released the smash hit “Panda,” featuring a mumbled vocal performance which had fans everywhere attempting to translate the incomprehensible lyrics. In a shrewd marketing move, the lyric website Genius struck an exclusive deal with the rapper to get the correct words straight from the source. Things quickly soured, however, when the company realized their exact transcription appeared at the top of Google search at nearly the exact same time that the lyrics were published on Genius. The company had a hunch that Google was stealing their content, so they set up a trap: within a number of popular song lyrics, the company hid the word “REDHANDED” using a form of morse code with straight and curly apostrophes rather than dots and dashes. When the typographic pattern began showing up on Google’s lyrics, the company had what it needed for a lawsuit. While news outlets applauded Genius’ ingenuity, their scheme was actually a new take on an old trick called a copyright trap. By inserting inconspicuous or false bits of information into trademarked material, companies attempt to prevent plagiarism. If “trap” material is found in a competitor’s product, then it can be proven that infringement has occurred.